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PARCO Group Blog

2023/06/22

PARCO'ベラ ジョン カジノ 楽天 銀行dvertising theme for 2023 is Tradition and Innovation. Old-fashioned illustrations in the latest style

ベラ ジョン カジノ 楽天 銀行AND BAZAR advertisement for the summer of 2023 © Harumi Yamaguchi
PARCO GRAND BAZAR advertisement for the summer of 2023 © Harumi Yamaguchi

2023 is the 50th anniversary of Shibuya PARCO's opening in 1973. PARCO'ベラ ジョン カジノ 楽天 銀行dvertising theme for this milestone year is Tradition and Innovation. Expressing the “tradition” of PARCO advertising and the “innovation” that will open up the future, we will send out advertising creative.

Illustrator Harumi Yamaguchi has been drawing women who decorate PARCO advertisements, including Grand Bazaar, since the founding of PARCO. PARCO GRAND BAZAR in the summer of 2023 is based on the illustration of HARUMI GALS that appeared in PARCO advertisements in the 1970ベラ ジョン カジノ 楽天 銀行nd 1980s. "Harumi Yamaguchi x YOSHIROTTEN" expresses the latest style of PARCO GRAND BAZAR.

*PARCO will hold a half-yearly sale PARCO GRAND BAZAR at all PARCO stores from July 1st (June 30th at Nagoyベラ ジョン カジノ 楽天 銀行ARCO) (until July 9th).

The two pieces on the left are PARCO advertisements by the illustrator Harumi Yamaguchi, which waベラ ジョン カジノ 楽天 銀行ctually used in 1979.

Glass, Summer and Woman 1979　©Harumi Yamaguchi
Glass, Summer and Woman 1979　©Harumi Yamaguchi
Grand Bazaar 1981 ©Harumi Yamaguchi
Grand Bazaar 1981 ©Harumi Yamaguchi
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